Domb on Real Estate

Wednesday, November 14, 2007

2007 Realtors Conference & Expo

Yesterday I spoke on a panel at the 2007 Realtors Conference & Expo. The panel was called Success in the New Normal and it focused on dealing with the market now that it has shifted and business is different. The goal was to get realtors to embrace the new normal and discover a multitude of techniques that will have them on the fast track to success. The moderator was Howard Brinton and the other panelists were Tammy Fadler, John Riggins, Fraida Varah, Bob Wolff, and Bruce Mulhearn.

My takeaway…price is key! All seven of us on the panel—from places such as Hawaii, New York, Missouri, California, and of course Philadelphia—agree that the market is drastically different than it was two years ago. Realistic pricing is a must to sell any real estate today, so sellers have to be willing to face that reality. Honesty to sellers is important. Realtors must walk away from unrealistic sellers. And now is actually a great time for investors.

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